Privacy policy

1. Information We Collect

When you browse our store or make a purchase, we may collect:

  • Contact information — name, email address, phone number, billing/shipping address (if provided)
  • Order information — products purchased, order value, payment method (processed securely by our payment provider — we do not store full card details)
  • Account information — if you create an account, your login details and order history
  • Coaching-related information — for coaching services, information you voluntarily share with your coach (e.g. training goals, health background you choose to disclose) so we can deliver the service
  • Device & usage information — IP address, browser type, pages viewed, and similar analytics data collected automatically via cookies and Shopify's platform tools

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders (including digital file delivery and coaching scheduling)
  • Communicate with you about your order, account, or support requests
  • Send marketing emails, if you've opted in (you can unsubscribe at any time)
  • Improve our website, products, and customer experience
  • Detect and prevent fraud
  • Comply with legal obligations

3. Health-Related Information

If you choose to share health, fitness, or dietary information with a coach as part of a coaching or nutrition service, we use it solely to deliver that service. We do not sell this information, and we recommend only sharing what's necessary for your coach to help you safely and effectively.

4. How We Share Information

We do not sell your personal information. We may share it with:

  • Service providers who help us operate the store — e.g. Shopify (platform/hosting), payment processors, email/marketing tools, and digital delivery apps
  • Coaches/staff delivering your purchased coaching service
  • Legal authorities, where required by law or to protect our rights

5. Cookies

Our store uses cookies and similar technologies (via Shopify) to keep your cart working, remember preferences, and understand site usage. You can control cookies through your browser settings; disabling them may affect site functionality.

6. Data Retention

We retain your information for as long as necessary to fulfil the purposes described in this policy, including order records for accounting/legal purposes, unless a longer retention period is required by law.

7. Your Rights

Depending on your location, you may have rights to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Object to or restrict certain processing
  • Withdraw marketing consent at any time

To exercise any of these rights, contact us using the details below.

8. Data Security

We use reasonable technical and organizational measures (including those provided by Shopify's platform) to protect your information. However, no method of transmission or storage is 100% secure.

9. Children's Privacy

Our store is not directed at children, and we do not knowingly collect personal information from children under the age applicable in your jurisdiction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.